Category Opinion mining

Text Analytics Remains an Important Marketing Tool for Companies of All Sizes

Every single keystroke that you make can provide marketing data. Every single search you initiate on your phone can serve as a future piece of information that marketers use to connect you with the products that they think you will like the most. From name matching software to semantic extraction software engines, today’s marketing and advertising world makes use of a number of platforms to make sure that they reach the customers who they think should be the most interested in their products and services.

We live in a digital world, and it should come as no surprise that the electronics that we use keep us connected to the vendors who think they can predict our future purchases. When you search for the closest Mexican restaurant, for instance, semantic links also push notifications for area stores and events that you might also be interested in. And given that so many of your purchases are also a part of your

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