Search engine optimization continues to be one of the most important marketing tools for businesses looking to increase exposure to their online stores. According to a Search Engine Land poll, 70% of businesses plan to increase their search engine optimization budget this year. That shouldn’t be terribly surprising, not when you consider that an astounding 93% of all online experiences still begin with a search engine.
Despite search engine optimization’s continued importance in successful online marketing campaigns, many business owners still struggle with implementing successful SEO marketing to help increase their corporate branding and income potential. If this sounds like you, here are six solid tips to quickly improve your SEO.
Six Search Engine Optimization Tips for the Clueless Business Owner
- Content Sits Firmly on the Iron Throne
- Keywords Are Crucial
- Don’t Put Your SEO Campaign on Autopilot
- Synergy is the Name of the Game
- Stop Ignoring Local
- Don’t Be Afraid to Ask for Help
If you want to draw more attention to your brand and increase your traditional and mobile eCommerce, then remember this tip: content remains the king of search engine optimization. As Entrepreneur suggests, high quality content that readers find useful necessarily generates a lot more click-throughs, comments, and shares across the web. In other words, it accomplishes multiple things which are crucial to successful SEO. Make sure content marketing is the focus of your campaign.
Even though Google has moved away from placing as much emphasis on keywords, even going so far as to penalize the overuse of keywords, they still remain important to a great SEO campaign. The difference now, as Forbes writes, is you need to use them selectively, ensuring that each and every term you incorporate into your blog posts and other copy makes sense. Remember, content, not keywords, is king.
It’s extremely tempting to put your SEO campaign on autopilot, especially once you’ve started finding success, but you need to keep something in mind. Google is constantly changing the way it ranks and lists content. Doing the same thing day in and day out without changing your approach is a good way to lose traffic or get banned from the service for a violation you didn’t know you were guilty of.
As Search Engine Watch writes, tying your social media accounts to your content and using social media platforms to share your content is a hugely effective way to grow traffic to your site and improve SEO. It’s really as simple as putting share buttons on your website and making sure to strategically share high quality content on Facebook, Twitter, and elsewhere.
Localized SEO is increasingly important for small business owners who want to draw more traffic into their physical stores. Subsequently, as SEW points out, learning to optimize your business pages and including your name, address, and phone number on every page of your website, two crucial parts of local SEO, can go a long way in improving your revenue.
If you’re struggling to implement these SEO tips or any others into a successful web campaign, you can’t be afraid to ask for help. What benefit is there to you spinning your wheels and wasting time and money on an ineffective SEO campaign? Don’t let pride hurt your business.
Do you have any additional SEO tips to share that have worked for you? Sound off in the comments below!