Across a plethora of industries, there’s an emphasis on building customer loyalty — and it’s easy to understand why. Research conducted by Bain and Company and Earl Sasser of the Harvard Business School found that boosting customer loyalty, along with a modest 5% increase […]
Month: August 2018
4 Benefits of Marketing Analytics for Businesses
If you want your company to gain an advantage, it’s best to focus on important metrics. Unfortunately, many companies aren’t obtaining this advantage. Whether using outdated marketing tools or focusing on the wrong metrics, it’s important to fix these problems. Considering that, it’s common for […]
The Path of Technology
After things happen, we tend to take it for granted that they already did. That might sound a little confusing, so let’s clarify for a second. The phrase hindsight is twenty twenty is a good introduction to this idea. Say, for a second, that we […]