Making Use of Marketing Analysis Services


Marketing analysis services are available for any number of business that need them, and these outsourced services can be especially useful for some businesses when they make use of geospatial data for tracking business vehicles, traveling employees, or crews that go around for their work, such as contractors or emergency rescue teams. Marketing analysis services may also involve location intelligence, keeping track of how customers move about by tracking their handheld electronic like smart phones, and this data of customer movement can help businesses learn where to place their services, when the optimal hours of operation are, and where to place advertising signs like billboards, electronic ad screens, and more. It may be difficult and expensive for a business to have in-house marketing analysis services, so instead, this labor will often the outsourced to companies that specialize in location intelligence, demographic reporting, and more. When these companies are hired to lend their services, a lot of good work can be done. What are some of the finer details of marketing analysis services?

General Trends in Marketing Analysis Services

Today is the age of the Internet of Things, which simply refers to how many devices aside from desktop PCs are able to access the Internet and send and receive data through various channels. This term is in fact 15 years old, but is much more relevant now. Often, there are 30 or more GPS satellites orbiting the Earth and functioning 24 hours a day, and these are central not only for consumers’ need for GPS like finding driving directions, but also for companies to track people’s movements based on the electronic devices on their person. This is done by means of RFID tags, which are used to capture data and track movements of objects in the real world. 12 million such tags were wold in the year 2011, but estimates suggest that by the year 2021, a whopping 209 billion of them be sold due to the proliferation of the Internet of Things. This means, in turn, that a lot of data analysis and processing jobs may open up in the coming years so that enough people are working with all this information to make it useful.

How big is this industry? MarketsandMarkets released a recent report estimating that the geospatial analytics market may expand from $27.42 in the year 2015 up to $72.21 billion by 2020, and that means a 21/4 percent compound annual growth rate. Some 4.4 million big data jobs may open up in the next few years, according to the research company Garter, although estimates suggest that only one in three of these jobs will actually be filled. Similarly, the geospatial industry is already massive, and will always need more workers. In particular, in the year 2011, the geospatial industry generated close to $73 billion, and it helps generate close to $1.6 trillion for the rest of the American economy, proving that the Internet of Things and the work of marketing analysis services are here to stay, and are growing ever more relevant with each year as the market is saturated with these products and new sets of data arrive for workers to analyze into useful patterns. A person may study computer science and statistics in college, along with related fields such as business, in order to enter the spatial data analysis industry and join this rapidly growing trend.

Aside from marketing analysis services, geospatial data is useful for tracking not just customers in their everyday lives, but also for tracking the employees and company property of any business that is making use of this technology. Company cars, work vehicles, and planes can be tracked with this data in case such vehicles are ever stolen, or if their drivers get lost or suffer an accident, such as getting trapped under a fallen tree during a hurricane or if company cars are stolen. The employees themselves may also be tracked in this manner for safety and to make sure that they are behaving in the company’s best interests. Stolen vehicles or lost employees can be found by making use of geospatial tracking to fix any problems that may arise.

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