The internet has changed the way we do things. When you decide to order a pizza for dinner, what do you do? You logon to the internet via your smartphone or tablet and you search for local pizza places. You probably even place your entire order online and maybe even pay for it, never even talking to a human. What do you do when you need to choose a new doctor? You probably do an internet search for local medical professionals and then look at reviews of current and past patients of theirs. When you search for these things locally, you are probably only looking at the first few search results, never even going past the first or second pages. If you are a business owner, and you want to gain customers in this way, then you need to ensure that your business appears in the first few search results. This is known
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