3 Reasons Quality Retail Product Packaging is So Important


Packaging types

There are many factors that go into the success, or failure, when it comes to selling products in a store. Having a good product is of course the first and most important part of any good business. After that though many companies mistakenly believe they’re job is done and it’s time to let the money flow in. While this might be the case in certain situations, it’s important to constantly work on improving all aspects of your company including, web marketing, brand identity, and retail product packaging.

Quality retail product packaging design is one of the most important parts of getting consumers to buy your product. Here are three reasons as to why you should be putting more time into this facet of your business.

  1. Visual Attraction: As humans, we’re visual creatures in many ways. That explains why online content video views have reached over 50 billion views each month. It also plays a huge role when it comes down to purchasing something in a store. As shallow and menial as it might sound, many consumers buy something based on the retail product packaging. Bright colors, characters, and attention grabbing headlines are all great things to try and incorporate into your design.
  2. Building Brand Loyalty: One of the best ways to build brand loyalty is by sticking with the same retail product packaging, otherwise consumers might get confused. Women buyers are typically more brand loyal than men (68% to 55% respectively). It’s ok to switch things up every now and then to keep it fresh, but if you’re constantly changing your retail product packaging people might get confused and either not recognize your brand or associate it with volatility and confusion.
  3. Appeal to the Kids: When it comes down to it the vast majority of purchasing decisions are made right in the store (70%). Whether parents admit to it or not, many kids ultimately play a big role in the selection. If you’re selling a product meant for kids (or even if its not) it helps to appeal to their likes.

Good design packaging will help you move units off the shelf, but if you don’t have a quality product contained inside your efforts will be futile. If you know you’re product is good already, focusing on packaging design is the next step.

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