5 Tips for a More Successful PPC Campaign

Pay per click company

If you run your company’s website, you are probably familiar with pay per click advertising or PPC. Good PPC ad management can yield a return on investment of better than 300%. More and more mobile users are being influenced by PPC ads. By the end of 2015, 50% of PPC traffic was from mobile devices. It has been reported that American adults send at least 11 hours every day using some sort of social media. If you are looking to increase traffic to your site, PPC marketing agency experts recommend the following 5 tips.

  1. Make your PPC ad copy short and sweet. Like with most advertising, people who work with a
    Pay per click company

    If you run your company’s website, you are probably familiar with pay per click advertising or PPC. Good PPC ad management can yield a return on investment of better than 300%. More and more mobile users are being influenced by PPC ads. By the end of 2015, 50% of PPC traffic was from mobile devices. It has been reported that American adults send at least 11 hours every day using some sort of social media. If you are looking to increase traffic to your site, PPC marketing agency experts recommend the following 5 tips.

    1. Make your PPC ad copy short and sweet. Like with most advertising, people who work with a PPC marketing agency know that you do not have a lot of time to get people’s attention. That means the ad copy needs to be catch the eye quickly. Use as few words as you can. Long winded ads do you no favors. Keep your working and graphic simple. It may go without saying but it should mirror your other marketing campaigns and have the same messaging.
    2. Be relevant. The PPC marketing agency experts always say that the keywords you pick need to be relevant to your business. Picking the right keywords for your ad campaign is the most important part of its development, You want to find the perfect balance between what is relevant to what you do while keeping the cost down. There might be really popular, and more expensive, keywords that will not be as effective for your business. Try different combinations and lengths Include phrases with your location, if that is appropriate. Try to think about your products and services and what people would search for if they wanted to buy them. If you run a plumbing business in Chicago, “plumbing services in Chicago” might be a good phrase for you to try.
    3. Ask people to do something. This is often called a “call to action.” Include a “buy this” or “give us your feedback” button. Make sure if you are asking for feedback, your link goes to a survey page. If your link is not directly related to your call to action, you will end up annoying the very people you want to make happy. These do not have to be overly complicated by are a great way to take the best advantage of PPC advertising.
    4. Check out your competitors. Check out their PPC marketing agency work and what they are doing with their ads, calls to action and website.You can learn a lot about what is working and what is not working by looking at your competitors. Do not feel badly about it, they are looking at your stuff for the very same reason. Asking people to do something often results in more clicks and visits.
    5. Remember, your PPC campaigns are always “works in progress.” You will never have a PPC campaign that you set up and just leave. These will need to be tested, tweaked and tested again. New keywords will need to replace older ones. Your calls to action will need to be updated and changed. As technology advances and we use the web for new and so far unheard of ways, you will have to modify your campaigns and approach. Just think of these as ways to improve your sales and site.

     

    You do not have to work for a PPC marketing agency to manage a successful PPC campaign. You do need to spend some time looking at what works and what does not for companies in your industry. More than 90% of all internet interactions begin with a search engine search. Making your website appear near the stop is incredibly important. Most shoppers start with a search engine to learn about products before buying them, even if they plan to go to a store. You want your products and services to be at the top of the page when they look for what services you provide. Nearly 70% of all search engines searches are done with Google.

    If you work at your PPC advertising campaigns, you will find it to be a very cost effective way to improve your bottom line.

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