Billions of people have access to the Internet and at any given moment thousands of search inquiries are made.
More and more, search engines are the top driver of traffic to content related websites. More than 100 billion search engine inquiries are conducted worldwide every month and the numbers speak to the increasing effectiveness of search engines and Internet marketing.
Search engine optimization (SEO) is a useful tool in helping a company expand its marketing strategy. An SEO marketing strategy involves increasing the visibility of a business online in search results pages. In today’s fast-paced, thousand-query-a-minute, Internet-based world, finding a way to stand out from the crowd is becoming more important for companies. SEO and digital marketing makes a company more visible on the Internet and helps drive up web traffic.
The use of SEO can help companies create and implement an effective marketing strategy. To create a useful SEO marketing strategy, companies must consider which search engines are used by their audience and what those people might be searching for.
With SEO, companies are among to make their website stand out and earn a top place on a keyword search. Having a top spot on a search engine page can make your company seem like an authority in your field. An estimated 75 percent of search engine users don’t scroll past the first page of search results, so getting a top slot on a Google search is paramount, especially when you consider Google owns up to 75 percent of the entire worldwide search engine market. Getting noticed on Google or another top search engine can be a huge boost for a company.
Why is SEO Marketing Important?
When it comes to SEO, digital marketing and what customers search for online, the numbers speak for themselves:
- More than 80 percent of internet users utilize search engines.
- Approximately 93 percent of marketers use social media for business.
- 39 percent of retail customers comes from search engine inquiries.
- 25 percent of all search engine inquiries were made from mobile devices in 2012.
- An estimated 93 percent of Internet experiences start with the use of a search engine.
- Search engine use is one of the top two online activities along with email.
What else can you do?
Aside from increasing your companies digital footprint online in search engine queries, the use of social media is also important. An estimated of Facebook users check their account at least five times a day and an estimated 93 percent of marketers use social media for business. The use of Facebook has had a very important impact on consumer decision. An estimated 47 percent of Americans say that Facebook has had a larger influence on their purchases than any other social media network.
Blogging is also a valuable tool. An estimated 95 percent of small businesses view blogging as a valuable business tool and companies that blog have an average of more than 400 percent more indexed pages online than those that don’t. The effects of blogging have been positive too. Seventy percent of content marketers said blogging increased their brand awareness and content marketing leads to an almost 2,000 percent increase in blog traffic.
Any way you slice it, effective online marketing is key to the future viability of a company and with that comes the importance of developing a solid marketing strategy. SEO, blogging and the use of social media can be extremely effective tools your company can use to its advantage.
Need to know how SEO can help your business? This blog can help you get started trying to find the best digital marketing strategy.