The Surge In The Need For Location Technologies


Demographic reporting

With the population of the world ever increasing, marketing analysis services can help to keep track of how many people inhabit the earth. Market analytics have advanced to contain different types of location intelligence solutions and spacial data analysis.

Today, the world has about six and a half billion people. However, in the next half of a century, that number is expected to skyrocket to at least nine million, an increase of about 50%. By just 2030, a scant thirteen years from now, every 100 workers in Europe will need to support at least 40 elderly people (aged 65 or over). This is in comparison to today, where every one hundred workers has to support just 25 elderly pensioners.

With populations booming at the rates that they are, marketing analysis services can help businesses to keep up with the demand for their goods and services and well as predict as accurately as possible the trends of what will sell and to who. For example, demographic reporting tools like GPS satellites can help to keep track of populations – who’s living where and how many people are inhabiting a certain area. GPS satellites are very common, with at least 24 satellites circling the earth at all times. This number sometimes goes up to thirty on days like today, however. Just one GPS satellite can travel the world in half a day, covering 12,500 miles, moving at a speed of approximately 7,000 miles per hour. GPS satellites and their receivers are incredibly accurate as well, able to determine the time within 100 billionths of a second. For businesses, marketing analysis services is crucial, with at least half of all survey respondents stating that location intelligence is critical to their business planning.

This demand for location intelligence is also anticipated to create a surge in jobs in marketing analysis services and data collection. In just the next two year, 4.4 million data collection jobs are anticipated to be created, says a study done by Gartner. By 2022, data collection jobs will increase by even more, with jobs for geographers increasing by 29%, jobs for cartographers and photogrammetrists increasing by 20%, and jobs for surveying and mapping technicians increasing by 14%. The geospatial industry is a very lucrative one as well, taking in over $70 billion of revenue in 2011 alone, and it’s expected to grow even more by 2022.

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