If your business is not doing the kind of numbers you think it should be doing, there may be any number of reasons that is the case. If, after thoughtful analysis, you have found that it is largely due to your presence on the Web, you have a number of things you need to consider when trying to right your ship.
All of the best web design companies will tell you that web design ideas should focus on what your website should do when the traffic gets driven to it. SEO strategies can get potential customers to find your site, but what is happening once potential customers and clients find you? Are you able to convert them into sales? Can you turn a looker into one who takes action? Web design companies will tell you that your website must be able to do that or you will not succeed.
Your website should serve several different functions, all of which should be directed toward the goal of helping customers take action. If you have a service to offer, your website should help clients sign up for it. If you have a product for sale, your website should help your customers buy it. Here are the three functions your website must have in order for your business to succeed online.
1.) Top notch navigation
You might be surprised to learn that, according to Inspired Magazine, you have only 10 seconds to make a positive impression on a visitor and to show internet users what they will get out of your website and, thus, your company. If your page takes more than three seconds to load, you have lost your prospect. If they do manage to get on the site, making it as easy as possible to get around the site is paramount. 44% of people complain when a site is too difficult to navigate.
2.) E-commerce
If you are a business that sells products or services, you must be set up with an e-commerce web design of some sort. Every 30 seconds, e-commerce generates $1.2 million worldwide. Considering the reach of the web, it might not surprise you to learn that 40% of internet users have bought products and services online, using their computers, mobile devices, and tablets.
Showing people your product or service and then not letting them complete the transaction right there on the site will cause them to go somewhere else. It will do no good to complain about how people aren’t patient anymore or how they don’t want to take that extra step. If you don’t have what they want, they will go somewhere else with the click of the mouse.
3.) Mobile site capabilities
Something being stressed by all web design companies out there is the importance of the mobile website. Your regular website all by itself is like building a four legged stool but only putting on two of the legs. When it comes to smartphone users, 34% of them will go online mostly with their phones, not their computer or other devices. Smartphones have changed everything when it comes to how people will surf the net and shop online. Four out of every five consumers are using their smartphones to get their shopping done. Mobile web design is here to stay for now until some other technological advancement is made.
If you want to continue to move in the direction of success, find yourself a quality web design company and make sure they give you a site that is easy to navigate, has an e-commerce function and is workable on any smartphone.