If you aren’t marketing online, then you are falling behind the curve, and loosing a lot of potential business. Did you know that more than 40% of online consumers have a social media account and are fans or followers of the products they favor the most? Not only that, but almost 60% of businesses that have company blogs have acquired customers because of it. And, the one of the single most useful ways to market online besides social media marketing is search engine optimization, or SEO.
SEO can give you more website traffic, because the majority of online encounters actually start with a search, and it takes advantage of search engine ranking systems. For example, on Google searches, the #1 position receives almost 20% of the organic clicks, 10% of them go to the second position, and 7% go to the third ranked position. Couple that with the fact that most search users don’t scroll past the first page of results, and if your website isn’t ranked as high as possible, it might never be seen!
The best way to be sure your site is seen is actually not to pay for sponsored results, as some companies do, but rather try a small business SEO consultant. Because more than 75% of users prefer organic results, rather than those labeled as sponsored at the top of internet searches, even if you did pay for the top spot when something concerning your website was searched for, you still might not received business.
Combine the fact that 20% of FaceBook users have purchased products after seeing a friend’s comment about it or seeing an ad for it on the website, the best way to really make your SEO go far is to find a small business seo consultant that also offers social seo. Social media is becoming a larger and larger part of internet marketing and the impact it has on people, and so it makes sense to also have accounts people can use to interact with your brand and familiarize it with them.
So, if you are looking into an Seo consultant company, keep these things in mind, and you should be able to really help push your business to the next level!